AERIN is a brand launched by Aerin Lauder, granddaughter of Estée Lauder and current Creative Director of Estée Lauder. The film follows Korean celebrity and fashion model Jeong-Min Byun, who was invited by Aerin Lauder to New York. She experienced a day with AERIN prior to the brand’s launch in Korea.

The project focuses on Aerin Lauder’s favorite places in New York, including Central Park, Neue Museum, Chelsea, Magnolia Bakery, and the AERIN office.

We helped share that AERIN is now the Lifestyle extension of Estee Lauder’s exquisiteness in Beauty.