ENTROPY x Verse8 Unveil a Retro AI-Powered Beauty Game
CLIENT
ENTROPY
USAGE
Online, Pop Up Store
ROLE
AI Generated Game
LOCATION
New York
ARTIST
Jono Cho
STATEMENT
ENTROPY has partnered with Verse8 to launch a retro-inspired interactive beauty game—bringing together playful design, AI technology, and New York energy.
This browser-based game invites players into a pixelated city where ENTROPY’s signature products become power-ups that help the character glow up and rise higher through the skyscrapers.
Game Development
At the core of the experience is Verse8, an innovative AI-driven platform that allows creators to build games through prompt-based generation. This technology enabled ENTROPY’s world and aesthetics to be transformed effortlessly into an interactive, playful format—making the game both unique and accessible.
Players can explore the NYC-inspired world, discover hidden boosts, and even unlock pop-up perks simply by playing.
Creative & production
The project was creatively directed and produced by Jono Studio, a New York–based creative agency known for blending culture, technology, and visual storytelling. By bridging beauty with game mechanics, Jono Studio introduced a fresh direction for how beauty brands can engage with their audiences.
“A different game, yet it brought Princess
Maker back to mind.”
Many of us remember the iconic game Princess Maker—once the pinnacle of its era’s trends. And while ENTROPY’s direction differs from that classic, it’s clear that past aesthetics never truly disappear; they return, reimagined. Watching ENTROPY revive that spirit of nostalgia through modern tools feels like witnessing a timeless cycle of culture coming alive again.
CREW
Brand ENTROPY
Game Development Verse8
Creative Direction Jono Cho
Production Jono studio
More Works
-
![]()
Samsung Galaxy Watch 8 Mobile Press
Samsung
-
![]()
Samsung Galaxy Z Fold 7 Pre-Launch Teaser
Samsung
-
![LG SIGNATURE Holiday film]()
LG SIGNATURE Holiday film
LG SIGNATURE
-
![World's first rollable OLED TV RX]()
World's first rollable OLED TV RX
LG Electronic
-
![Key visual & Still life photography]()
Key visual & Still life photography
Various Artist & Brands
-
![]()
Magazine ad production for LG
LG Electronic
-
![LG OLED TV RX]()
Lookbook 22-24
Nepenthes New York
-
![LG OLED TV GALLERY DESIGN]()
Great technology for art / LG OLED TV GALLERY DESIGN
LG Electronic
-
![The project for Branding]()
The project for Branding
Various Brands
-
![People-Driven Campaigns]()
Interview & People-Driven Campaigns
Various Brands
-
![LG CAV Lifestyle in Miami]()
LG CAV Lifestyle in Miami
LG Electronic
-
![LG OLED TV W & E]()
LG OLED TV W & E
LG Electronic
-
![]()
A day in NYC with AERIN
Estée Lauder
-
![]()
Torsten Valeur interview film for LG G6
LG Electronic
-
![]()
Floating illusion for LG OLED TV E8
LG Electronic
