Samsung Galaxy Z Fold 7 Pre-Launch Teaser
CLIENT
Samsung
USAGE
Social Marketing
ROLE
Production, Videography shooting & editing
LOCATION
Los Angeles
ARTIST
Kyu Kim
STATEMENT
Samsung Galaxy Z Fold 7 Pre-Launch Teaser — with Kyu Kim and Cheil Worldwide.
To build anticipation ahead of the Galaxy Z Fold 7 launch, Jono Studio collaborated with director Kyu Kim and Cheil Worldwide to produce a social media teaser film in Los Angeles.
The video captures the genuine, unscripted reactions of four leading tech YouTubers as they encounter the mysterious new device for the first time. Without fully revealing the product, the film plays with suspense—amplifying viewer curiosity through carefully crafted storytelling and cinematic restraint.
Jono Studio supported the project across pre-production and Shooting, helping shape the narrative arc and recreating each YouTuber's unique story and reaction through detailed interviews and dynamic visual execution.
The shoot was led by cinematographer Brandon Yoon, a frequent creative partner of Jono Studio. Together with creative director Jono Cho, the team journeyed from New York to LA to bring this campaign to life.
Wait, what?! 🤯
Parker Burton
MilesAboveTech
Ella
Carter Smith
CREW
Camera Operator Noah Ramos
1st Camera assistant Pancho Ortiz
2nd Camera assistant Jenny Roh
DIT Kevin Shiramizu
Sound Mixer/Engineer Josh Atwell
Gaffer Seongmin Luman Kim
Key Grip Aidan Hansen
Van Changwon Seo
Prop master/Set design Hani Kim
Prop master Landon Padilla
Wardrobe Stylist Sio Lee
Hair & Makeup Moung Park
Director Kyu Kim
Executive producer Jono Cho
Creative director Eunsoo Shin
Art director Ji-Hye Shin
Creative agency Cheil Worldwide
DOP Brandon Yoon
Line Producer Johny Shin
Assistant director YJ Lee
Editor Minjoo Kim
Editor Dongseob Lim
PA Set Chaeyong Lim
PA Set Mark Oh
PA Set Sunbeam Kim
PA Set Minjae Jung
Security A Marcus Nobreus
Security B Kevin Gonzalez
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