LG SIGNATURE Holiday film
CLIENT
LG SIGNATURE
USAGE
Brand site, Social marketing, Billboard, TVC
ROLE
Videography, Direction, Production, Editing, 3D Animation, Design, VFX
LOCATION
New York, Barcelona
ARTIST
Jono Cho
STATEMENT
During the holiday season, the LG SIGNATURE advertisement provided audiences with a warm and heartfelt 3D animation.
By drawing together the holidays' familial and affectionate moods with LG SIGNATURE's luxurious personality, the story paints the product as part of a magical Christmas.
Before production, we focused on how we would express LG SIGNATURE and the spirit of Christmas in harmony. Attempting to illustrate both the product and the holiday season risked failing to deliver on either message effectively. We decided to incorporate the products' design and functions into the Christmas story. From the washing machine's circular design to the Christmas balls, touch-sensitive fridge, and finally the moon in the LG SIGNATURE OLED TV, the transition between objects naturally drove the story.
Jono Studio executed wonderfully on LG SIGNATURE's first Christmas-focused content. The project was released through TVC, online, and on billboards across 14 countries, including the United States, Germany, England, and Japan. Notably, people saw LG SIGNATURE's heartfelt message on display at Times Square in New York and Piccadilly in London.
The LG SIGNATURE line features high-tech and luxurious home products that are a testament to LG's best-in-class technology. As a result, interacting with audiences with an approachable and easy-going message was challenging. By incorporating the Christmas spirit into the project, we portrayed the product with warm and pleasant undertones.
May everyone have a signature day!
CREW
Director Jono Cho
VFX Supervisor Joan Divins
Sound Composer Phi Bui
3D Modeling, Animation Morphika Studio
VFX Morphika Studio
Production Jono studio
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