Magazine ad production for LG

CLIENT

LG SIGNATURE

USAGE

Print media & Magazine

ROLE

Photography shooting & retouching, Computer art, 3D modeling, Copywriting, Print design

LOCATION

New York

ARTIST

Jono Cho

STATEMENT

Drawing parallels between craftsman-like and artisan objects with the LG SIGNATURE line, Jono Studio illustrated LG SIGNATURE's leading technology metaphorically. Our print project expressed not only LG SIGNATURE's aesthetic value but also its technological prowess.

By fully understanding each of the LG SIGNATURE line's products (refrigerator, washing machine), we wanted to help consumers understand their tech-enabled features. We delivered the message using well-researched objects that symbolized distinction and excellence.

For the highest possible quality, the shoot for LG SIGNATURE was held in-house in New York. We also partnered with a VFX Studio to prepare the 3D objects central to the project.

LG SIGNATURE Washing Machine, a flawless and powerful motor expressed with a craftsman's automatic clock.
LG SIGNATURE Refrigerator, a luxurious beauty that maintains a cold temperature akin to an exotic supercar.

While previous LG SIGNATURE projects focused on the products' aesthetic and beauty, the 2019 LG SIGNATURE print magazine content focused not only on the stunning visuals but also on the leading technology.

Art inspires technology, technology becomes art.
The intricacies of craftsmanship.

CREW

Director Jono Cho
Photographer Jono Cho

Producer Anna yon
1st Assistant Jihoon Kim
2nd Assistant Jungyoong Kim

3D Modeling, Lighting, Shading, Compositing & VFX Morphika Studio

VFX Supervisor Joan Divins Castellvi
VFX Producer Dani Planas

PA Ali Reza Deineath
PA Harry Cruz
PA John Rodriguez

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At Jono Studio, storytelling is visually engineered.
We combine bold ideas with cutting-edge visual execution.