Jono Studio led the full photo and video production for ENTROPY’s New York campaign in collaboration with influencer Chailee Son. Directed by Jono Cho, the project was strategically developed ahead of ENTROPY’s New York pop-up, aligning all visual assets with the brand’s on-site experience.

Shot across key locations in Manhattan, the campaign redefined ENTROPY not only as a beauty brand, but as a visual object that seamlessly integrates into a stylish New York wardrobe. Each scene was crafted to position the products as part of a curated look—something to be worn, carried, and experienced within the rhythm of the city.

Jono and his crew executed the production with precision—from concept to post—delivering a cohesive body of work that was effectively utilized during the pop-up, elevating brand presence and creating a more immersive and fashion-forward customer experience.