LG OLED TV

LG SIGNATURE OLED TV W
& LG OLED TV E

CLIENT

LG Electronic

CREATIVE

KREMA Worldwide

DIRECTOR

Shane Griffin

PRODUCTION

Jono Studio

LOCATION

New York

ROLE

Direction, Produce, Photography, Cinematography, Animation, Design, VFX, Color

Jono Studio prepared the photography and short 3D film for the LG OLED TV W9 and LG OLED TV E9 in a project that illustrates the minimal design and stunning expressiveness of both displays. We presented the elegant message that the LG OLED TV line takes you beyond familiar spaces and draws you into new and exciting experiences.

Minimal
+ Experience

Jono Cho, the director and photographer, collaborated with 3D producer Morphika to prepare stunning scenes of nature and minimal interior designs to highlight both products’ characteristics. He also used geometric settings and light thoughtfully to produce images showing the products at their best.

Staying true to the message that “The W9’s minimal design allows audiences to focus solely on the visual experience”, the backdrop of the scene was kept as featureless as possible to draw attention to the display itself. It is often said that “The E9 looks like a thin screen floating in space.” Carefully oriented light and shadows were used to highlight the glass material on the display, making the E9 truly appear to be floating.

Director Shane Griffin (Psyop)
Executive producer Jono Cho (Jono studio)
Creative Director Scott Kong 
Creative Manager Serena Choi 
Producer Yuna Kim (Jono studio)
Associate Producer Johny Shin (Jono studio)
Sound compose & Design Gang Rae Kim 
Vocal Jiwoo Kim 

Production by Jono studio
Animation & VFX by Psyop
Sound Design & Vocal by 2winsome

Contact

205 Hudson St, Suit 08-137, 
New York, New York 10013

Phone: +1 201 450 2241
Email: hello@jono.studio

Jono Cho
Executive Director

Phone: +1 201 450 2241
Email: jono.cho@jono.studio

© Jono Studio 2021