LG SIGNATURE Holiday
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LG SIGNATURE
LG SIGNATURE Holiday
CLIENT
LG Electronic
CREATIVE
KREMA Worldwide
DIRECTOR
Jono Cho
PRODUCTION
Jono Studio
LOCATION
New York
ROLE
Direction, Produce, Animation, Design, VFX, Colour
During the holiday season, the LG SIGNATURE advertisement provided audiences with a warm and heartfelt 3D animation.
By drawing together the holidays' familial and affectionate moods with LG SIGNATURE's luxurious personality, the story paints the product as part of a magical Christmas.
Before production, we focused on how we would express LG SIGNATURE and the spirit of Christmas in harmony. Attempting to illustrate both the product and the holiday season risked failing to deliver on either message effectively. We decided to incorporate the products' design and functions into the Christmas story. From the washing machine's circular design to the Christmas balls, touch-sensitive fridge, and finally the moon in the LG SIGNATURE OLED TV, the transition between objects naturally drove the story.
May everyone
have a signature day!
Jono Studio executed wonderfully on LG SIGNATURE's first Christmas-focused content. The project was released through TVC, online, and on billboards across 14 countries, including the United States, Germany, England, and Japan. Notably, people saw LG SIGNATURE's heartfelt message on display at Times Square in New York and Piccadilly in London.
The LG SIGNATURE line features high-tech and luxurious home products that are a testament to LG's best-in-class technology. As a result, interacting with audiences with an approachable and easy-going message was challenging. By incorporating the Christmas spirit into the project, we portrayed the product with warm and pleasant undertones.
CREATIVE & PRODUCE
Creative Director Joongho Choi
Director Jono Cho
Producer Jono Cho
Directed and Produced Jono Studio
POST-PRODUCTION
3D Modeling, Animation Morphika Studio
Lighting, Shading, Compositing & VFX Morphika Studio
Sound Composer Phi Bui
Contact
General
New Business
205 Hudson St, Suit 08-137,
New York, New York 10013
Phone: +1 201 450 2241
Email: hello@jono.studio
Prospective Clients
& Press
Jono Cho
Executive Director
Phone: +1 201 450 2241
Email: jono.cho@jono.studio
© Jono Studio 2021
We are a creative studio based in New York, collaborating globally to design experiences to help clients achieve success through strategy, creativity, design, interaction, and social identity.